2024 Kyoorius Young Blood – Top 10 Shortlist
The brief was to revamp Indian OTT player Zee5’s UI, and make it more user-friendly. Our entry was shortlisted in the top 10 works.
Strategy: We followed an approach of “Less time finding, more time watching.”
An approach that guides the users seamlessly to their desired content, instead of overwhelming them.
A visual design that is distinct in style yet keeps the familiar elements in place.
An experience that is clean, streamlined and one that encompasses our ethos of “less is more”.
2023 Cannes Young Lions
For the 2023 Young Lions brief, my Art Partner Ronit Sawant and I worked on 4 print ads. While we did not get shortlisted, koi ye nahi bolega ke ladko ne try nahi ki.
4 attempts for the same brief. Yep. Hungry Bois of Andheri.