This project was the first one I did as a freelancer and one that we won by pitching to them cold.
A LinkedIn DM turned into this pitch deck, which helped us win the mandate.
Investmint-x-Abhijit-KaranInitially, we worked on social media posts for them, which focused on engagement and relatable humour for the stock market traders, with posts like these:
It developed into making funny reels:
Later, when they pivoted towards trading news and real-time updates, I worked directly with the founder to write a launch email drip. It consisted of informative visual-led emails, cheeky founder-first emails and fun product updates:
I also worked on their website copy and wrote for various landing pages throughout their user journey.
This experience taught me the fast-pace nature of startups and the freedom it gives to experiment.