1.) Mountain Dew’s Launch Film Teaser
Mountain Dew was launching a new TVC featuring Hrithik Roshan and directed by his long-time partner and W.A.R. movie director Siddharth Anand. Owing to a long partnership between the two, we had to create a buzz around the launch without revealing the product or the occasion.
The Concept and Execution
If there is one group that can’t wait to catch a glimpse of Hrithik Roshan, it’s his fan club! And what’s better than to leverage his super active fan club accounts on Twitter and Instagram to circulate “leaked” images from his set.
Are Siddharth Anand and HR teaming up again for something? Is it a movie? Or something else?
The Result
We sent the gossip floating and it ensured high engagement and buzz leading up to the TVC, so much so that Social Samosa featured it on their campaign spot: How influencers helped Mountain Dew expand the scope of a TVC
Contribution: Idea of using Fan clubs along with the rollout strategy.
2.) Weikfield’s Navratri Nostalgia Trip
Navratri is a festival that has many memories associated with it. Flashy lights, beautiful dresses, doing garba till 2 at the night and then going out with friends to have snacks and drinks. However, all this went for a toss when Lockdown occurred and Govt. rules barred anyone from celebrating it.
As a way to take our followers on a trip down memory lane, we made a 1 min Navaratri nostalgia video, but only in an audio format. Taking all the sounds that people associate with, we ran it on our page and got great response from all the Gujjus and Navratri lovers.
Contribution: Complete script writing for the video
Social Media Posts
An assortment of posts that I worked on over the years, for different brands.
