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1.) Luminous “Solar ka Simple Solution” campaign
For Luminous Solar, we came across an audience truth that getting solar might be a no-brainer for most, but choosing which solar company to buy gets very confusing. With “Luminous, Solar ka Simple Solution”, we launched one main film and 2 short edits, that talked about how Luminous made solar very simple.
This resulted in over 900k visits on their landing page in 3 months, and almost a 10% CTR on Google search ads.
My contributions:
- Main campaign thought
- Main campaign line (Abb kya confusion, jab Luminous de solar ka simple solution)
- Scripts for one 60 sec film and two 20 sec films.
2.) Masai’s “Career hai, Compromise Nahi” campaign.
A $20M coding school start-up looking for its first ad campaign to generate 1500 registrations. I, an ex-Infosys employee with 2 years of coding experience, got started right away on the brief.
Over a period of 3 months, we came up with two 60 sec ads and one 4 min product film. We generated over 5K registrations after the ads went live in Feb 2021.
My contribution:
- Main campaign thought
- Main campaign line (Career hai, compromise nahi)
- Scripts for two 60 sec films.
Film 1:
Film 2:
3.) Weikfield’s “We have changed” video.
An iconic brand changing its look for the first time in 50 years. Plans went haywire as lockdown struck. However, as a launch video, we made this film, completely in-house to announce the new logo as well as positioning.
Contributions: Script assistance.