1.) Deewar ke Kalakaar (Unreleased)
Think of a painter. The artist one.
Did you think of a guy, holding a small brush, painting on a canvas?
Why not another guy, with a bigger brush, painting on a wall?
Both are painters, but one is called an artist while the other one is just…a painter.
It was with this insight that this campaign was born. Meant to be a one-off film for a topical day, it was like so much by the clients that they made it as a 3 part campaign, with 4x the original budget.
It will go live in a month(around March 2025).
My work: Main campaign insight, film ideation, presentation, amplification
Waah Contractor: GX-19
The brief was to tell the painters and contractors about a new painting machine. The resulting campaign produced such good output that the client got 10x more leads than expected and sold out the products in most cities.
My work: Scripting, Writing the songs, amplification
Deewar mein Sona Hai
A product film, on the idea of Chinese whispers. The intended TG of contractors and dealers liked it very much, and garnered very good results in sales output.
My contribution: Idea, scripting, presentation, amplification
Rust Shield
A DVC for a metal paint that resists rusting, written on the insight of how a badly rusted gate becomes your identity.
My work: scripting, amplification